Interstitials dominate the mobile advertising landscape, presenting a unique challenge and opportunity for both publishers and advertisers. These full-screen ads emerge at natural breaks in user interaction, offering a significant way to capture attention. While some argue that interstitials can be intrusive, their ability to deliver high impressio

Native advertising has become an increasingly popular way to engage users while remaining unobtrusive. Leveraging this powerful technique requires a deep understanding of user preferences. By developing native ads that are both relevant and compelling, you can effectively connect with your target audience. A key aspect of successful native adverti